Greg Niemeyer started working with new media when he arrived in the Bay Area in 1992 and he received his MFA from Stanford University in New Media in 1997. At the same time, he founded the Stanford University Digital Art Center, which he directed until 2001, when he was appointed at UC Berkeley as Assistant Professor for New Media. At UC Berkeley, he is involved in the development of the Center for New Media, focusing on the critical analysis of the impact of new media on human experiences.
His creative work focuses on the mediation between humans as individuals and humans as a collective through technological means, and emphasizes playful responses to technology. The Black Cloud (2008) was funded by the MacArthur Foundation to provide an alternate reality game and a social network for sensing air quality and taking actions to benefit indoor air quality. The project has evolved into a startup company under the name of Aclima Inc.